Advertising as Art

December 14, 2008

Advertising as Art

Paris Hotel Boutique 2008 holiday card by Creative & Co.

I am so impressed with the work of Coleen Rider, of Coleen & Company, an antiques & vintage décor retail studio located in Los Angeles. In addition to selling her fabulous wares at her studio and online, Coleen has just launched, Creative & Co., where she specializes in e-mail ad campaigns & promotions, website ads and graphic design work. I was so taken by Coleen’s e-cards that I commissioned her to design my Paris Hotel Boutique holiday card (above).

Coleen & Company's 2008 holiday card

Coleen & Company's 2007 holiday card

Coleen has an amazing eye for color and juxtaposition. It was so much fun working with her on my card. She has a unique process for developing her artwork by getting to know her customer and tailoring her design to capture your personality & viewers. We collaborated about ideas by Coleen inquiring about everything from my favorite colors to what message I wanted to convey, then translating it into online art form.

Coleen's element of whimsy is what really excited me. I told her to surprise me with the card and when she e-mailed me the draft, I was more than thrilled! The most exciting part about working with Coleen is that her artwork is one-of-a-kind and doesn’t look like a mass-produced commercial e-mail. Thanks Coleen for creating my fabulous card!