Why haven't we heard of this on the West Coast? Apparently this is a traditional Southern comfort food that hasn't caught on in many parts of the country.
I just returned from visiting family in Nashville, and just about every market and cafe/bakery has this delicious spread.
This last time I was in Nashville I had a grilled pimento and cheese sandwich and it was the best thing I've ever tasted! Not the processed variety, but the real "made from scratch" mixture with fresh cheddar cheese, pimentos and mayonnaise. I googled "pimento cheese spread" and found hundreds of different recipes to choose from. Do any of you have a favorite recipe? I'm obsessed!